Describe your consumer market using the characteristics indentified in your text. Think about yourself and how you would describe yourself using these characterisitics. Are there other characterisitics that you could use to describe your "typical customer".
Describe your consumer's buying decision behavior. What is the 'usual' buying behavior exhibited by your customer, and what stage of the buying decision process is the best time to attract your customer (where can you be most influential in making the sale)?