TEXTBOOK:
Cook, R. A., Hsu, C. H., & Marqua, J. J. (2014). Tourism: The business of hospitality and travel (5th ed.). Upper Saddle River, NJ: Prentice Hall.
Why do we travel? This assignment requires you to select a family member, friend, or self-identified travel companion.
Once you have identified who you would like to travel with, answer the following questions:
Describe your companion based upon market segmentation: geography, demographics, psychographics, and productrelated variables (see pages 43-49).
Using Figure 2-1, the travel decision-making process on page 36 of your textbook, take some time with your self-identified travel group, and walk through the decision-making process.
- How did the process work?
- What were the challenges and benefits of the process?
- Identify the travel motivations addressed (pages 38-43).
- What were the results of your decision?
Your response should be a minimum of two pages in length, double-spaced. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.
Attachment:- Figure.rar