This week we will discuss distribution channels and logistics management. As well as retailing, wholesaling and integrated marketing communications.
For your discussion topic, you will describe Ford Motor Company's communications strategy.
1. Describe your communications strategy.
2. Give specific examples.
REFERENCES
Understanding Customer Needs - Sustainability Report 2013/14. (n.d.). Retrieved January 23, 2016, from Ford Motor Company: https://corporate.ford.com/microsites/sustainability-report-2013-14/people-customer-needs.html