Problem
a) Instagram, by its very design, gives brands a unique opportunity "to reveal a softer, less direct sales approach that supports customer relationship building and staying top of mind through transparency and humanizing of the brand" 25 With this in mind, how could Mcdonald's change its advertising to take full advantage of Instagram's best features?
b) Look through your Instagram feed and select a brand that you think presents the most appealing visuals. Describe why these visuals are appealing (e.g. attractive colors/filters used, evidence of food styling, etc.).
c) Now that more brands advertise on Instagram, and people are used to seeing sponsored posts in their feeds, do you think Instagrammers still resent interruption marketing, or do you believe they have adjusted to it?