Describe why people might have a hard time donating blood


Problem

The American Red Cross has isssued statements indicating that there is a shortage of blood donors and that this shortage has been worsened by the pandemic (people haven't been willing to come in to donate blood). Thinking about week 2's material on removing sources of "resistance", that is, structural barriers that make it difficult to engage in a behavior, describe two unique (that is, distinct from each other) ways the Red Cross can remove barriers to action. In doing so, describe why people might have a hard time donating blood and how you might alleviate some of these concerns.

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Marketing Management: Describe why people might have a hard time donating blood
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