Describe why cash flow is more important than sales in a


Discussion

The Role of Financial Management in a Firm

Summarize the role of management as it relates to finance in a corporation. In your post, address the following:

• Indicate the various aspects of finance that management must understand.

• Describe why a manager needs to understand the characteristics and importance of financial markets including risk and efficiency.

• Describe why cash flow is more important than sales in a business.

• Discuss what could happen if management does not fulfill responsibilities related to finance. If you have one, share a real world example from your own professional experience or from an external source.

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Financial Management: Describe why cash flow is more important than sales in a
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