In this module we are studying consumer behavior. An organization cannot persuade a customer to purchase a product or service without understanding the basics of "how people buy."
In a two-page paper, address these following points
Describe why businesses study consumer behavior
Using one past major purchase (ex. Appliance, home, education) you have been involved in and describe the process using the five stages that people go through in the buying process
Explain how the degree of involvement impacts the purchase process decision; include what your degree of involvement was for the product in the previous step