Case Study: Nike Goes for the Green
Read the article. A summary of the article is also located at the end of Section 2.3 in your text. In a two-page paper (not including the title and reference pages), you must:
• Describe who the relevant market and nonmarket stakeholders are in this situation (Step 1 of the Stakeholder Analysis in Section 2.3 in your text).
• Describe possible solutions (communications) with all stakeholders involved (Step 5 of the Stakeholder Analysis in Section 2.3 in your text).
You must use at least one scholarly source in addition to the text and your paper must be formatted according to APA style guidelines as outlined in the Ashford Writing Center. Note: Title must appear on the first page of text; headings must be used in all APA essays; and, the final heading of your paper must be the word: Conclusion. Contact your instructor if you have any questions regarding proper formatting.
Required Resources
Text
Hammond, S. C., & Christensen, L. J. (2016). Corporate and social responsibility: Road map for a sustainable future [Electronic version].
• Chapter 1: Social Responsibility and Sustainability: Similarities and Differences
• Chapter 2: Stakeholders and Stakeholder Analysis
Article
Holmes. S. (2006, September 24). Nike goes for the green. Bloomberg Businessweek.