Assignment: Target Marketing Essay
How Adidas uses target marketing?
a) Briefly introduce Adidas show company.
b) Gather examples of its activities and products that support its business model. Properly cite and reference the sources of information you find. You should have at least two references from business-related or news websites.
c) Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.
d) With the Company chosen describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.
e) Examine how these factors influence the promotional strategies of chosen company.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.