International Marketing
We live in an era where social networks and other instant technology can influence international affairs, change governmental policies, or influence the decisions of billions of people.
The exponential growth of the Internet and other new technologies presents numerous opportunities (or advantages) for today's international marketer; but what are the threats (challenges) that marketers will face? Review the APCO Worldwide. (Producer). (2012).
The future of marketing [Video file][01 min 50 sec].
•After reflecting on the evolution of technology, as it applies to international marketing, describe whether or not you feel the advantages of using today's technology outweigh its disadvantages. Support your opinion.
•As new technology changes what we know about marketing, will standard international marketing strategies be viable in the short-term or long-term future? Explain your reasons.