Management and Operations
- Describe who will be the CEO and his/her qualifications/experiences in the product/service industry, including both education and work and other relevant experiences.
- Describe briefly how you will distribute your product or service. Ref. pages 348-358
- Describe how many employees you will need at startup, their particular expertise, and how they will be paid.
- Describe what types of external advisors you will need and how they will be paid
- Describe the legal organization of your business and reasons for selecting this legal organization form. Ref. page 600, Table 18.5.
- Describe unpaid advisors who will assist you during startup and 3 years thereafter.