Homework: Operational CRM
Content
So far, you have investigated the 3 types of CRM and how they relate to customer relationships and value. Hopefully, you can begin to envision yourself becoming an expert in CRM.
In this homework, you will focus on the exciting developments of marketing automation, sales force automation, and surveys service automation.
Instructions
• Review the Homework Deliverables section below. You will need this information to select an appropriate company from the Internet.
• Choose a company from the Internet that is appropriate for the homework deliverables. Not all cases may provide all the explicit details you are seeking; you may need to assume information. Please make a note in your homework indicating the assumed information.
• Imagine you are an IS or IT manager for the company you chose. Write a 700 to 1,050 words case report that includes the requirements listed under Homework Deliverables.
Task
Include the following:
• Describe what the case is about, provide the important elements of the history of the situation, and specify the key problem or issue of the case (e.g., what decision has to be made by which manager). This is your introduction.
• Examine how the company used the practice of operational CRM to customer-facing processes of marketing automation, sales force automation, and surveys service automation.
• Analyze how the CRM helped or can help the company with the following:
o Marketing automation
o Sales force automation
o Survey service automation
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.