Describe what the authors mean by the glass cliff phenomen, Other Management

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Describe what the authors mean by the glass cliff phenomen

Assignment task: One of the readings for this module is the following:

Bruckmüller, S. & Branscombe, N.R. (2011). How Women End Up on the "Glass Cliff." Harvard Business Review, 89(1/2), 26-26.

Read this article carefully and respond to the following:

Q1. Describe what the authors mean by the "Glass Cliff" phenomenon.

Q2. Discuss your thoughts on what contributes to the perception that female characteristics are needed to lead a company out of crisis, but masculine traits are preferred in times of success and stability.

Keep the following points in mind:

The "Glass Cliff" phenomenon is accurately explained.
Gender perceptions are accurately identified and explained with pertinent examples.

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