Describe what is meant by the statement "What is not measured is not managed." What role do KPI's and objectives play in evaluation?
Individual paper
Prepare a 10- to 15-slide Microsoft® PowerPoint® presentation of your IMC plan designed to persuade the management at your chosen company to approve your proposal.
Address the key points of your Message Strategy & Media Plan and Media Plan Rationale & Measurement portions of the plan.
Finalize the IMC Plan Project and submit the project to your facilitator. Specific information regarding the IMC Plan Project may be found in your course materials.