The Marketing Mix
Marketing mix is the controllable set of activities that the firm uses to respond to the wants of its target markets. Create a 300-400 word response on the marketing mix and submit to this discussion thread. Be sure to cover the following in your response:
• Describe what is meant by marketing mix.
• Describe and discuss the different elements of the marketing mix for a product of your choice.
• How does the marketing mix enable marketers to better serve their customers?
• How would you use the marketing mix to select a new product or service?
• How would you apply marketing mix to use a seamless value chain to transport the product or service to the customer?