Describe what is meant by guerrilla marketing


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o Explain how online ads are similar and different from other media ads.

o Explain why having an emotional connection is the common denominator for most successful ads. Use your own emotional connection to certain ads as part of your answer.

o Describe what is meant by "guerrilla marketing." Give examples of products and/or services that you know have employed this strategy, or that you discovered from searching the Internet. Watch the YouTube video for additional explanation of Guerrilla Marketing.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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