Homework: Marketing Healthcare Perspective
Length: 3 pages.
Assume that you work in a large health care organization that offers health services to the broader community. As part of the marketing team, you have been asked to research and propose some best practices (cost, quality, and access to care) to the marketing team for marketing health care technology. They also want your well-supported thoughts on marketing in the evolving health care environment.
After considering the scenario above, start by defining health care marketing and developing an essay that details your findings on health care technology marketing best practices and the evolving health care system. Address the following:
I. Define health care marketing.
II. Describe what a marketing report is.
III. Describe 3 to 5 approaches or best practices that the health care organization would use to market and promote new technology.
IV. Summarize your understanding of the evolving health care market.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.