1. Describe typical support activities. Are they value-added or non-value added, necessary or unnecessary? Explain
2. Distinguish between necessary and unnecessary nonvalue-added activitites. Explain how you differentiate them. GIve examples. Can a non-value-added activity in some places be considered necessary, in other places unnecessary? Explain
3. Why should price be a reflection of value, not the firm's costs? In what way does cost-based pricing limit the marketer's creativityWhy should price be a reflection of value, not the firm's costs? In what way does cost-based pricing limit the marketer's creativity.