Problem 1: Please list the five marketing flows in the Marketing Channel and briefly describe how each flow works using figure 12.1 as a reference.
Problem 2: Please list and describe the three types of intermediaries in the marketing channel.
Problem 3: Please list and describe the three strategies that marketing channel can use based on the number of intermediaries.
Problem 4: Please decide which distribution intensity level--intensive, selective, or exclusive is used for the following products, and explain why.
- Piaget watches
- M & M's
- Special edition Barbie dolls
- Crest toothpaste