Question 1: Describe two or three examples of a supply chain disruption in logistics. How would a company mitigate risk in each case?
Question 2: Why is Customer Relationship Management important? Provide examples of how CRM can add value to both customers and suppliers.
Question 3: Hotels, hospitals, and restaurants are all service based industries. Choose one and explain how supply chain management principles apply.
Question 4: Select a product from one company. Which dimension of service quality is most important, and why?