1. Describe three methods by which a brand can communicate category membership. please include an example
2. Identify three specific ways globalization has affected the marketing environment.
3. Indicate the differences and similarities between the following terms: marketing plan, strategic marketing plan, and tactical marketing plan.
4. Isolation Company has a dept equity ratio of .80. Return on assets is 7.9 percent and total equity is $480,000. What is the equity multiplier? Return on equity? Net income?