Assessment
Conduct a case study analysis on the different characteristics of the supply chain of a company you choose. Select one company from the list below to focus on:
• L. L. Bean.
• Amazon.com.
• Starbucks.
• Intel.
• Johnson and Johnson.
Research and write about the company that you have selected from the above list and respond to the following questions (use these questions as section headers). You can research your responses in any of the resources noted in this course, in the Capella library, and on the Internet:
• Describe their business model and explain their supply chain strategy.
• Discuss the global challenges that they face in their supply chain.
• Discuss the importance of aggregate planning to their supply chain and their partners.
• What role does demand forecasting play in their supply chain strategy?
• Explain how pricing promotions are used to change demand.
Submit your answer in a Microsoft Word document in 600-800 words. All written assignments should follow APA rules for attributing sources.