Read The Collapse of Webvan (https://docs.google.com/file/d/0B9rgPFlyKRqbTVl6R3ZPb21PeFk/edit)
- Describe the Webvan business model and then analyze it using the value chain and competitive forces models. What were the assumptions that drove this business model?
- Describe the role of technology in the Webvan model. What Webvan problems could computer technology solve, and what could it not solve? Explain your answer
- Critique the Webvan strategy and give your views as to whether this strategy is or can ever be viable. Explain your answer.
- What management, organization, and technology factors were responsible for Webvan's failure? Explain