Question: 1. Describe the various stages of a customer in a complex sales lifecycle. Complex in the sense that the product is not a simple purchase but something like a computer network for a business, or a scoreboard for a big event center.
2. Given a complex sales lifecycle list some specific features of CRM and how they can improve the success of a business competing in this environment.
3. An emerging term in the CRM world is customer lifetime value (CLV). Do some quick research and discuss what CLV means and how it relates to CRM.