UBER is an American international transport network company that develops markets and operates the Uber mobile app, which allows consumers with smart phones to submit a trip request which is then routed to Uber drivers who use their own cars.
A) Describe the Uber model and the success or otherwise in being applied in Southern Florida transport networks.
B) Outline the competitive effects, consumer benefits and transportation network net benefits of the Uber model.
C) Explain why the Uber business has been rejected, so far, in Paris and in other cities in Europe.
D) “Uber and Lyft have one thing in common; they have been sued for trying to skirt the law by treating their workers as contractors instead of employees”. When employers choose to call workers contractors they are avoiding legal obligations such as minimum wage laws. This is known as “worker misclassification”. Outline the pros and cons of worker misclassification to the worker and the employer.