"Using Marketing Channels and Price to Create Value for Customers" was derived from Principles of Marketing, which was adapted by the Saylor Foundation under a Creative Commons
Attribution- NonCommercial-ShareAlike 3.0 Unported license without attribution as requested by the work's original creator or licensee. © 2015, The SaylorFoundation.
LEARNING OBJECTIVES
1. Explain why marketing channel decisions can result in the success or failure of products.
2. Describe the types of organizations that work together as channel partners and what each does.
Answer the following questions using the article above.