Describe the type of promotional message that would be most


Describe the type of promotional message that would be most suitable for each of the following personality market segments and give an example of each:

(a) highly dogmatic consumers,

(b) inner-directed consumers,

(c) consumers with high optimum stimulation levels,

(d) consumers with a high need for recognition, and

(e) consumers who are visualisers versus consumers who are verbalisers.

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Management Theories: Describe the type of promotional message that would be most
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