Case Study: Online Purchasing at McDonalds
Read the Online Purchasing at McDonald's case study on page 507 of your text book, and answer the three questions at the end.
QUESTIONS
1. Getting franchisees to adopt the online ordering system is a major challenge. What techniques would you use to encourage adoption?
2. Draw a supply chain map showing the various parties in McDonald's supply chain: food growers, manufactures, distributors, corporate headquarters and restaurants. Describe the type of information that needs to be exchanged between the partners in each pair of partners. What is each organization looking for in its information systems?
3. Describe differences in how McDonald's should handle information and planning for (1) regular food items, (2) nonfood items like wrappers or napkins, and (3) promotional or one-time items like Happy Meal toys.
The requirements below must be met for your paper to be accepted and graded:
• Write between 750 - 1,250 words (approximately 3 - 5 pages) using Microsoft Word in APA style, see example below.
• Use font size 12 and 1" margins.
• Include cover page and reference page.
• At least 80% of your paper must be original content/writing.
• No more than 20% of your content/information may come from references.
• Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
• Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.
References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.
Attachment:- Case_Study-Online_Purchasing_at_McDonald's.rar