1. What is integrated marketing communication? What are multichannel promotional strategies? Why is word-of-mouth communication so important?
2. Describe the traditional communication model.
3. List the elements of the promotion mix and describe how they are used to deliver personal and mass appeals.
4. Explain the many-to-many communication model and why it is important for marketers today.
5. What is buzz? How do marketers practice buzz building?
6. What are some ethical problems in buzz marketing?
7. What is viral marketing? How do marketers use brand am¬bassador or brand evangelists?
8. What is social media? What are social networks? Describe Facebook, Twitter, virtual worlds, product review sites, mo¬bile apps, and geospatial platforms.
9. List and explain the steps in promotion planning.
10. Explain the hierarchy of effects and how it is used in com¬munication objectives.
11. Describe the major ways in which firms develop marketing communication budgets.
12. Describe push versus pull strategies. How are push and pull strategies useful in different stages of the product life cycle?
Attachment:- TRADITIONAL AND MEDIA.rar