Describe the traditional 4p strategy and its advantageswhat, Marketing Research

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Describe the traditional 4p strategy and its advantageswhat

Answer questions by reading.

1) Describe the traditional 4P strategy and its advantages

2) What are the important marketing factors not captured by the 4P criteria

3) How can e-marketing concept add value to the traditional 4P mix?

4) What are your overall thoughts on creating a new marketing mix? Share your ideas regarding the future direction of marketing research.

Article : From Marketing Mix to E-Marketing Mix: a Literature Overview and Classification By Gandolfo Dominici

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