Describe the target market for the website


Discussion:

Go to the Internet and pick two (2) different company websites that interests you.

For each website: Provide the URL (web address)

Describe what segmentation strategy the company is using.

Describe the target market for the website and justify your answer.

Define what communication objective you think the company is trying to accomplish?

Which company do you believe has the most effective approach and why?

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Marketing Management: Describe the target market for the website
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