Discuss the below in detail:
Review the attachment for the case:
Q: Give a description of your 3-4 primary target customer segments commenting about each segments' buying behaviors.
Market Survey Questionnaire
PURCHASE INFORMATION
1. Did you purchase any cold medicine? YES NO
- If you answered "NO" above, go to question 5 -
2. Which brand of cold medicine did you purchase? __________________________
3. Which brand of cold medicine did you intend to buy? __________________________
SATISFACTION
4. Overall, are you satisfied with the product you just purchased? YES NO
5. Which brands of cold medicine have you heard of?
Allround Besthelp Believe
Coldcure Coughcure Dripstop
Defogg Effective Extra
End Other
6. Which brands of cold medicine have you tried?
Allround Besthelp Believe
Coldcure Coughcure Dripstop
Defogg Effective Extra
End Other
7. Which brand of cold medicine do you purchase most frequently?
Allround Besthelp Believe
Coldcure Coughcure Dripstop
Defogg Effective Extra
End Other
Attachment:- PharmaSim Case.rar