Assignment
1. Why did Facebook choose to purchase WhatsApp at such an extremely high price? What other options could they have pursued? Would you have acquired WhatsApp at $22 billion?
2. How can management monetize WhatsApp-either directly within the app itself or indirectly through connections to Facebook?
3. Should management allow WhatsApp to operate independently or integrate it into Facebook? Indicate your arguments for each.
4. Describe the strategy that you believe best achieves the potential value of WhatsApp within Facebook.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- WhatsApp-Case.rar