Q1. In the early 2000s Procter & Gamble Co. [p&G]launched a huge marketing campaign to promote new Crest toothpaste product,struggling to regain its market share from Colgate-Palmolive Co. The lattersucceeded to achieve a larger share after it introduced its Total AdvancedFresh Toothpaste. This battle has pushedother competitors out of the market.
Describe the strategies that theseoligopolistic companies used to fight the toothpaste war. What were the elements of success or failure?
Q.2. Creating a "real" cost-advantage can bevery challenging. What is a real cost advantage? Why it isimportant in the complex business environment today? And give ONEexample of a firm that tried doing so through innovation and adopting cheapertechnologies that are not readily available to competitors? How did this work for them?