1. In the early 2000s Procter & Gamble Co. [p&G] launched a huge marketing campaign to promote new Crest toothpaste product, struggling to regain its market share from Colgate-Palmolive Co.; the later succeeded to achieve a larger share after it introduced its Total Advanced Fresh Toothpaste. This battle has pushed other competitors out of the market.
Describe the strategies that these oligopolistic companies used to fight the toothpaste war. What were the elements of success or failure?
2. Creating a “real” cost-advantage can be very challenging. What is a real cost advantage? Why it is important in the complex business environment today? And give ONE example of a firm that tried doing so through innovation and adopting cheaper technologies that are not readily available to competitors? How did this work for them?
Answer the above question and providing detailed explaination for each question.