Describe the strategic management issues that this implies


Question: Strategic Management in Insurance

Read the articles

1. Startup Lemonade Bets Behavioral Science Can Help Insurance Not Suck By Andrew G. Simpson

2. Peer-to-Peer Personal Lines Insurer Lemonade Opens for Business in New York

Describe the strategic management issue(s) that this implies for an existing "traditional" insurance company and the insurance industry overall. If you were CEO of a traditional insurance company, what are your strategic options in this context and how would you approach the potential threats and opportunities? How would you ensure the long term survival and success of your company? You are encouraged to do additional research beyond the assigned article(s) and cite your sources.

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Strategic Management: Describe the strategic management issues that this implies
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