Public Traded Company- NIKE
Product analyzed- Pegasus Running Shoe
Describe the strategic implications that would need to be considered in setting a price for that product, use a cost-based pricing approach to setting the product price.
Explain the rationale behind choosing the pricing approach.
Identify the costs that would be considered in setting the product price, and come up with a sample cost structure for the product (make it as realistic as possible).
Calculate a price for the product, and defend your product price and related cost structure.