Dandairy Ltd
History
The Dandairy company was established as early as 1898. Later on it merged with another Danish company in the same sector. In recent years it has lived through a series of crises. These are due to changing conditions in agriculture, and partly due to frequent changes of strategy and management.
Just half a year ago Dandairy was taken over by a multinational American company producing machinery for the food industry.
Present and future products
Dandairy produces machinery for the dairy industry, such as small cream separators, equipment for sterilizing milk, tanks, heat exchangers, cheese tanks, and the like. Dandairy has a firmly established market position for these standard machines. Till now Dandairy has concentrated on producing and delivering this assortment of thoroughly tested machines. Typically they are sold directly to the dairies, or Dandairy acts as a sub supplier to contractors being in charge of delivering turnkey dairies.
For product development and product modification there are fixed procedures that regulate the interaction between sale, development, construction, and production.
Production is controlled and planned by means of a computer production managing system that was originally purchased as standard software. Over time, this system has been adapted and developed so that it corresponds precisely to Dandairy's present demand. There are job descriptions.
The budget procedure is described in a 125 page budget instruction manual.
Questions for Consideration
1. Describe the strategic factors and the organizational structure
2. Are there misfits?
3. Which changes do you propose?
4. Are there short/long-term side effects of the suggested changes?
Attached is the full document of "Dandairy Ltd".
Attachment:- Dandairy-Ltd.rar