1. Describe the steps involved in the marketing process. Why is market segmentation important? Describe three ways firms can segment consumer markets.
2. Discuss the role of packaging in a firm's total product offer. What is a brand? What is a brand name? What is meant by brand equity?
3. What is utility? What are the major types of utility? Give an example of how marketing intermediaries can provide each type of utility. Retail distribution strategies can take three different forms. Identify the three forms and give examples of products that would be marketed using each strategy.