Problem 1: Describe the six distribution channels. Give an example of each.
Problem 2: How does supply chain management encourage cooperation between buyers and sellers?
Problem 3: How has technology enhanced the implementation of supply chain management?
Problem 4: What services do wholesalers provide to producers and retailers? Identify and describe the various types of wholesalers.
Problem 5: Describe the major types of retail stores. Give an example of each.
Problem 6: What are the four most common types of shopping centers, and what type of store does each typically contain?
Problem 7: How is inventory management a balancing act between stock cost and holding cost?
Problem 8: What is the major goal of integrated marketing communications? Why are integrated marketing communications being increasingly accepted?
Problem 9: What are the major elements of a promotion mix? How can each element help a firm reach a target market?
Problem 10: Why do marketers use sales promotion? What are the two classifications of sales promotion methods? What factors affect the choice of sales promotion used?