Homework: Marketing Plan- Product Identification & SWOT Analysis
Using the SUBARU company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.
Instructions
Create a Word document of three to four pages formatted to APA Style and includes at least two scholarly, peer-reviewed, or other credible resource.
In your paper,
A. Describe the selected company and brand and a brief history.
B. List the core products and services they offer.
C. Identify the key current competitors.
D. Complete a SWOT analysis.
E. Propose the product or service line you want to develop a marketing plan for.
F. Justify your proposal with a SWOT-based argument for why it warrants marketing investment.
G. Describe your core product, extended product, and the product concept.
H. Explain how you plan to achieve competitive differentiation through creating customer value in four areas:
a. Branding
b. Packaging
c. Support
d. Quality
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.