Problem
Two leading design firms, Astro Studios of San Francisco and Hers Experimental Design Laboratory, Inc. of Osaka, Japan, worked with Microsoft to design the Xbox 360 video game console. IBM, ATI, and SiS designed the Xbox 360's hardware. Three firms-Flextronics, Wistron, and Celestica- manufactured the Xbox 360 at their plants in China and Taiwan.
Describe the roles of market coordination and coordination by firms in the design, manufacture, and marketing of the Xbox 360.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.