Assignment:
You have been asked by your organization to conduct research and prepare a paper regarding consumer groups and behavior. Select a particular consumer group that is of interest to you and analyze its demographics, psychographics, attitude, and lifestyle and make recommendations on a marketing campaign for the selected group. Specifically, your paper should:
•Identify the demographics, psychographics, and lifestyle of the group
•Identify any historical data of the selected group and describe what role that culture or sub-culture plays on the groups consumer behavior
•Identify any group identifiers
•Describe the role of group dynamics and the role that these groups play on consumer behavior of the selected group
•Discuss the group's decision-making process to include:
oExplaining alternative evaluation
oDescribing what a company/product can do to improve sales
oExplaining post-purchase dissonance and how it might affect sales
oRecommending techniques for reversing alternative evaluation and post-purchase dissonance
Present your findings as a report of 6-8 pages (body of report) formatted in APA style.