For this course, you will be developing a marketing plan for a new product (or service). Each week, you will develop a different part of the marketing plan. The marketing plan will become your final project.
Continue analyzing and developing a marketing plan for the same product that you selected in Module 1. For this module’s assignment, discuss the following items in a two (2) page essay. Please ensure that you have at least 2 references to the textbook. You may also use other reference materials from LIRN (visit the Academic Resource Center for instructions on how to use LIRN).
Please ensure that your paper includes the following topics.
· Discuss the marketing channel you have selected for the product. Describe the marketing intermediaries and why those are the best ones for your product distribution.
· Discuss the supply chain management for your product. How does the implementation of supply chain management result in enhanced customer value?
· Describe the retail marketing strategy for the product (or service). Explain why you chose that strategy. Ensure that you discuss new developments in retailing.