Describe the purpose of strategic alliances and explain


Describe the purpose of strategic alliances and explain what is involved with strategic implementation.

Discuss the attraction for multinational corporations (MNC) to embark on cross-border strategic alliances.

Are they different for emerging economies or small and medium-sized enterprises (SME)?

Evaluate the common sources of incompatibility in cross-border alliances and outline some strategies to minimize them.

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Strategic Management: Describe the purpose of strategic alliances and explain
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