Assignment:
Describe the purpose of strategic alliances and explain what is involved with strategic implementation. Discuss the attraction for multinational corporations (MNC) to embark on cross-border strategic alliances. Are they different for emerging economies or small and medium-sized enterprises (SME)? Evaluate the common sources of incompatibility in cross-border alliances and outline some strategies to minimize them.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.