Describe the purpose of environmental scanning


Discussion: Strategic Planning

• In your own words, describe the purpose of environmental scanning.
• What is expected to be accomplished by conducting an external analysis?
• What is expected to be accomplished by conducting an internal analysis?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Strategic Management: Describe the purpose of environmental scanning
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