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Describe the purchasing behavior of your target customer

Discussion Post: Target Customer

Describe the purchasing behavior of your target customer; why are they purchasing your product, how do they make a purchasing decision, etc.? How would you facilitate communications with your potential customers? Why is it important to understand the beliefs and behaviors of a targeted customer?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Describe the purchasing behavior of your target customer

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