Assignment:
1. Provide an Overview/Executive Summary of the marketing strategy.
2. Describe the product or service and desired brand image.
3. Describe the target market, including buyer motivations, demographics, and psychographics.
4. Describe the overall marketing strategy, including positioning strategy versus competitors.
5. Describe a promotions and advertising campaign that includes a description of one advertisement.
6. Recommend and describe a Public Relations campaign.
7. Describe the use of an Internet marketing campaign, including web site and use of email.
8. Describe a direct marketing campaign, including Customer Relationship Management.
The Final Paper
1. Must be 12 pages in length (excluding the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center.
2. Must include a title page with the following:
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least four scholarly sources in addition to the text, including a minimum of two from the Ashford University Library.
7. Must document all sources in APA style, as outlined in the Ashford Writing Center.
8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.