1. Describe the product or business. What need does it fulfill? Why is it a good idea to deliver this product or service over the Internet?
2. Outline the objectives of your strategy.
3. Identify and describe the target market of your campaign (Who are you selling to? Be specific).
4. Perform a SWOT analysis for your product or business.
5. Develop a brief, general budget for your marketing plan.
6. Choose at least two different Internet Marketing tools for your campaign. Why are these tools the best way to collect data for your business?
7. Discuss any ethical concerns related to the data collection methods you have chosen.
8. Examine the impact of purchasing trends on consumer behavior (e.g. globalization, cultural changes, and technology) and how these trends will affect the online marketing of the selected product or service.
9. How will you use consumer relationship marketing to gain loyalty from your target? What is the goal? (Make it measurable).
10. Recommend product, pricing, and place/distribution strategies to successfully position the product based upon, or supported by, consumer behavior or current trends.
11. Develop an IMC. Select the appropriate communication, advertising and promotion tactics for your product or service. What are your communications goals? Will you use any traditional media or Internet marketing tactics only? Why?
12. What constitutes success for the marketing plan?
13. How will you incorporate the use of SOCIAL MEDIA to supplement and complement your efforts in marketing, IMC and CRM? Describe in detail how you will integrate social media into your overall e-marketing plan to enhance the results.
14. Identify the ethical and legal challenges that you will face in creating a campaign for your new product or service.
15. Follow all APA guidelines.